Vivid look starts from fresh eyes. Regular care of delicate skin under your eyes will be a long-term and well paid investment in your good look. Computer and TV screens, direct sun, bright electric lights, environment and pollution factors, air conditioners and fans, lack of sleep - all are modern day threats to eye area. Proper hydration and protection as well as a blood circulation control, antioxidants fill, and collagen production are effective measures to reduce drastically the negative count.